In this workshop, Claudine Isé and Elizabeth Neukirch will guide us through the process of developing effective PR campaigns from conception to fruition using strategies to get the attention of your desired target audiences.
Through lecture and guided exercises, we will focus on strategies to make the creative practice newsworthy and timely, how to effectively communicate a project idea using clear and concise language, and authentic, thoughtful ways to invite people to experience your work. Topics that will be addressed include:
- The art of the email pitch and reaching out to people you do not know
- Elements of a compelling press release
- Best practices for fostering interpersonal relations within the art world with artists, curators, and gallerists
- Tried-and-true strategies for developing a public relations plan to reach a broader public that may be interested in your work
Find out more about the event at the link below.